Fallon Media Co., an independent publisher based in Fallon, Nevada, has acquired Winnemucca Publishing, marking a new chapter for local journalism in Pershing, Humboldt, and Lander counties. Fallon Media currently publishes several rural Nevada news outlets, including The Fallon Post, The Fernley Reporter, and The Pershing Post, as well as the online Silver State Chronicle and RANGE magazine.
The acquisition brings renewed investment to rural Nevada newsrooms that have faced years of consolidation and shrinking coverage.
Fallon Media’s philosophy focuses on restoring consistent community coverage, highlighting local government, schools, businesses, and everyday life in the communities it serves. In the coming weeks, Fallon Media will operate as Winnemucca Publishing and revive local newspapers, including the Humboldt Sun in Winnemucca and the Battle Mountain Bugle in Lander County. Along with this, Fallon Media will combine the Pershing Post with the Lovelock Review Miner.
Founded by Rachel Dahl in 2019 as The Fallon Post, the company expanded in 2023 as Fallon Media Co., adding the Fernley Reporter and launching The Pershing Post.
“We’re grateful to the Winnemucca Publishing team for their openness and professionalism throughout this transition,” Dahl said. “They have deep roots in these communities, and we appreciate the welcoming spirit they’ve shown as we work together to strengthen local journalism in Humboldt, Pershing, and Lander counties.” She confirmed that the Winnemucca Publishing staff will remain in place as the company moves forward.
“Our goal is not to replace what exists, but to build on it,” Dahl said. “Local newspapers are civic infrastructure. Communities function better when residents have access to accurate reporting about what is happening around them.”
The purchase of Winnemucca Publishing continues Fallon Media’s push to rebuild strong local reporting across Nevada’s rural communities.
As part of the transition, Fallon Media will temporarily pause the Great Basin Sun, a regional publication launched in 2024 when Pacific Publishing combined and renamed the Lovelock, Winnemucca, and Battle Mountain papers. Fallon Media plans to revisit the project in the future with a format better suited to its network of local community papers.
“Local newspapers need to be run from the communities they serve,” Dahl said. “Our focus right now is making sure Winnemucca and Battle Mountain once again have strong, consistent local news coverage.”
The Humboldt Sun, The Pershing Post, and Battle Mountain Bugle will continue publishing with expanded local reporting as Fallon Media begins the next phase of investment in the publications.
The company says readers can expect more frequent updates, deeper reporting, and a renewed presence in the communities these papers serve.
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